Archive for October, 2010

Adobe completes Day Software acquisition

(Credit:
Day Software)

Adobe yesterday completed its $240 million takeover of content management system vendor Day Software.

With the acquisition now a done deal, Day will operate as a new product line within Adobe’s Digital Enterprise Solutions Business Unit. Day Chief Executive Officer Erik Hansen will report directly to Rob Tarkoff, senior vice president and general manager of the unit. The rest of Day’s senior management have also joined Adobe.

Due to remain in its home base of Switzerland, Day makes a content management system geared for enterprise customers. The company’s flagship software suite, called CQ5, offers Web content, digital asset management, and social-collaboration tools. Adobe is looking to Day’s software to enhance its own lineup of enterprise products and sell its Flash, Flex,
Creative Suite, and LiveCycle tools to Day’s corporate customers.

Some of the companies using Day’s CMS suite include Volkswagen, BMW, Gap, General Motors, Nissan, Skype, and MTV. In July, Day reported record sales growth and strong operating profits for the first half of 2010, helped by an increase of 23 new customers for CQ5 just in the second quarter.

“With our 71 percent total revenue growth year over year for the three month period ended September 30, 2010, the need for Day’s innovative Web Content Management capabilities is clear,” Hansen said in a statement. “The opportunities are immense in the rapidly growing market of customer experience management, making it an exciting time to join Adobe.”

Director of Content Management

Located in the heart of Hollywood, California Psychics is the nation’s premiere live psychic and astrology network, and leading publisher of horoscope and astrological content. California Psychics is dedicated to being a positive force in people’s lives. The company is highly profitable, entrepreneurial and dynamic. We foster an inclusive and creative work environment where innovative ideas are the driving force. For corporate information please visit our website at www.outlookamusements.com. For product information please visit www.californiapsychics.com.
We’re looking for a Director of Interactive Content Management who can put both their left and right brain to work. In this role you will lead the creative direction of our content, tapping into our users’ psyche to figure out what type of content best resonates with them. Additionally, you’ll need to think strategically to best position our content (through social media, mobile applications, syndication, SEO and much more) to drive site traffic, site usage, sales and revenues.
You will head up our existing editorial content team as we make the push into the world of social media, while maintaining a quality editorial presence through our highly popular web site as well as a daily email newsletter that is distributed to over two million subscribers. We’re looking for someone who will lead the strategy for our content, leveraging performance driven metrics and analytics to ensure that we’re featuring the articles and content that is the most appealing and relevant to our customers.
If you’ve been searching for a solid stable company that remains profitable in this economy and is in fast growing you have found it. We are proud to say we have a winning team and an attractive product offering.

KEY QUALITIES:

We’re looking for someone who has previous experience managing a creative team.
We’re looking for someone with editorial and content management experience in the web 2.0 environment of social media networks, blogs and mobile communications.
We’re looking for someone who can look at the numbers and understand how the content strategy affects them – as result we’re looking for someone who is both creative and numbers driven.
We’re looking for someone who is well versed in web analytics tools (Coremetrics preferred), someone who has an intrinsic understanding of SEO and is equally familiar and comfortable with content management systems.

RESPONSIBILITIES:

Develop a strategy for content that will lead to increased site traffic, site usage, and revenue and profit via sales.
Pursue an aggressive social media strategy for the dissemination of our content.
Manage the execution of the editorial vision for the California Psychics property as well as our daily email newsletters and blog.
Ensure editorial delivery is consistent with the strategy, time cost and quality perameters.
Execute strategy for content channel to achieve leadership in the space.
Grow and expand site traffic and audience engagement through groundbreaking initiatives.
Leverage existing content and lead new content efforts and initiatives to achieve sales and revenue goals.
Seek out and execute meaningful editorial / content partnerships and channels.
Ensure that we put a fresh, local spin on well-covered stories.
Nurture vibrant community through innovative and thoughtful program development and integration, especially on our blog.
Manage a team of content producers (internal and external), providing direction to each team member in line with the strategic direction of the company.
Create and maintain web pages in a manner that drives search engine optimization (SEO) efforts.
Develop content management strategies and processes to support world-class, multi-site architecture.

REQUIRED:

Bachelor’s Degree in Journalism, English, Mass Communications or related study.
Minimum five (5) years experience in web content strategy.
Minimum seven (7) years experience managing editorial teams and outside vendors to execute the strategy.
A proven track record in developing and executing content strategies that led to increased site traffic, site usage, site interactivity and newsletter subscriptions.
A proven track record in driving sales via content.
Deep understanding of and enthusiasm for determining content strategy based on consumer feedback, web and email metrics / analytics and knowledge of groundbreaking initiatives within the industry.
Must have excellent writing skills and very strong verbal communication skills.
Must possess sound editorial and branding judgment; know what is appropriate content for the California Psychics audience.
Strong competency in all areas of web content management and production.
Heavy experience with web analytics required. Coremetrics strongly preferred, Omniture is acceptable.
Knowledge of online advertising, search engine optimization (SEO, interactive technologies, and website development principals.
Experience using Coremetrics analytics software.
Experience marketing to a female demographic.

PREFERRED:

Experience using Coremetrics analytics software.
Experience marketing to a female demographic.

BENEFITS:

At Outlook Amusements we understand the importance of creating a harmonious balance between the needs of the organization and the needs of employees and their families. As a result we have designed a complete comprehensive employee benefits package to meet your health, financial, and retirement well-being. For all eligible employees, these benefits include:
100% Employer paid plans for staff members including:
Medical, Dental, Vision and Prescription Coverage
Life and Accidental Death Dismemberment
Long Term Disability
Flex 125 Cafeteria Plan
Pre-Tax Contributions
Medical Reimbursement (Employer contributes $650 to Account)
Dependent Care Spending Account Reimbursement
Retirement – 401K Program (Employer match program included)
Paid Bereavement
Paid Adoption / Baby Care Leave
Paid Holidays, Vacation and Sick Time
Paid Parking
Commute Reimbursements
Free Psychic Readings
Salary: Based on prior work history

Omeka Launches a Hosted Platform to Move Museum Collections to the Cloud

omeka_logo.jpgOpen-source publishing platform Omeka announces today the launch of a hosted Web service, Omeka.net. While similar in some ways to the content management system provided by WordPress, Omeka is geared towards the online exhibition of library, museum and archive collections.

And much like WordPress and other services have simplified the publication of texts online, Omeka is aimed at helping bring academic scholarship and cultural heritage sites to the Internet. By using Omeka.net, scholars and archivists will be able to easily build digital exhibits and publish digital scholarship, while also taking advantage of Web 2.0 tools that foster collaboration and communication.

Content management frees up 40% of working day


28 October 2010

Software enhances editorial accuracy across teams

Dubai UAE: Content management software can free up to sixty four hours every working month according to Steve Davis, President of Author-it Software Corporation, the ‘new age’ content management company.

He said that an average of eight days a month are wasted on re-editing and correction by everyone engaged in content creation and management, stressing that Author-it software eliminates this wastage and allow this time to be used elsewhere.

Author-it is a content management system that enables multiple writers to work together to update, change or create documents from several locations with zero risk of error or misuse.

“Content management software slashes error probability, provides greatly enhanced content security and it also works well as a resource management tool,” said Davis.

“Presently, with most organisations in a cost conscious mode, the ability to virtually negate content error and make more than one week a month available for enhanced productivity to boot, is a no-brainer.”

Davis noted that traditional methods of documentation management demand a high resource quotient and often leave content wide open for mis-management. He said that this can result in loss of information, credibility and business. In extreme cases, companies have been forced to cover huge compliance-related litigation costs.

Citing a recent survey, Davis said that the error ratio was above 30 per cent for basic business documents.

“Poor spelling and grammar in marketing and sales documentation is both unforgiveable and is bound to put off clients. However, the truth of the matter is that more than one in three business documents contain errors. In this cycle of dwindling business and increased regulation, this is highly dangerous.”

Davis said that Author-it enables accurate collaborative writing, editing, content management and publishing across teams and locations, using features such as access and permission control, information sharing and re-use and multi-output publishing all with compete edit history and audit controls.

“Increasingly, organisations are placing more value on the compliance and the credibility of information. Indeed, the commitment towards compliance has further highlighted the need for a foolproof content management system.  Author-it stamps out content duplication and inconsistency of all kinds.

“We have had great feedback from the retail and banking sectors particularly,” he concluded.

Davis is set to speak on the intelligent use of content in compliance at the upcoming GCC Cards Summit (Bahrain, November 2-3 2010), and to the Bahrain and UAE business community at special workshop sessions on November 4 and 8 respectively.

-Ends-

Author-it Software Corporation is a world leader in software for authoring, content management, publishing, and localization. ASC was founded in 1996 and has produced five major releases of Author-it, resulting in a robust product built on proven technologies.

Today, Author-it Software Corporation comprises a dedicated and highly experienced management team led by the founder and CEO, Paul Trotter and President, Steve Davis. ASC was recently rated as one of the fastest growing technology companies in both the Deloitte Technology Fast 500 Asia Pacific Awards and the Deloitte/ Unlimited Fast 50 Awards.

The Author-it suite is based on the philosophy of One Source, One Solution. This means that once content is created, the information can be easily shared across multiple documents and published to a wide range of different print, help, and web formats.

Author-it has a broad application across organizations and is already being utilized by over 3500 customers across 50 countries to effectively manage their content. Today Author-it has evolved into the most powerful content creation, management, and publishing tool with representation in government, technology, commerce, healthcare, education and many other vertical industries.

Author-it Software Corporation is headquartered in Auckland, New Zealand, with offices in San Jose and Newport Beach, California, United States, Dubai, United Arab Emirates, Sydney, Australia and is represented by Resellers in United States, Canada, Middle East, India, Germany, France, Netherlands, Belgium, Luxembourg, Italy, Switzerland, Austria, Spain, United Kingdom, Australia and New Zealand. They can provide sales, consulting, implementation, training and technical support services.

Media Contacts
Anu Bhatnagar for Strategic Solutions
Telephone Number: 009714 390 3030
Mobile 0097150 72 86 803
Email:anu@strategicsolutionsonline.com

© Press Release 2010

Magnolia CMS Issues Major Case Study on Navy.com

NEW YORK, NY–(Marketwire – 10/28/10) – Magnolia, the open source content management vendor that delivers simplicity on an enterprise scale, today announced publication of a major case study detailing how Magnolia CMS was employed to help energize the U.S. Navy’s web recruiting.

C-E (Campbell-Ewald), one of the nation’s largest advertising, direct and digital communications agencies, redesigned Navy.com to be more interactive, more responsive to user needs, and better integrated with Facebook, YouTube, Twitter, and other social media networks and communities. The new site supporting the new “America*s Navy” brand, now runs on Magnolia CMS Enterprise Edition with Magnolia STK and Blossom, Magnolia’s instant Spring integration.

“Previously, Navy.com was 400+ pages of XHTML and JSP code meaning even the slightest change was laborious and time consuming,” said Jason Macemore, Digital Experience Planner, C-E. “We knew, in the redesign, this process had to become more streamlined as providing our target audience with ‘evergreen content’ and being able to update the site in near real-time was a critical factor in a successful redesign.”

C-E efforts continue to help the Navy achieve recruiting mission objectives, including a record 111 straight months of meeting General Enlistment recruitment goals. In 2009, Navy.com helped process approximately 600,000 leads and deliver more than 55,000 Naval recruits.

“Magnolia is a great system to work in. We can input content within the templates, design/format the content on each page to best show it off without multiple rounds between designers and developers,” said Mary Broedell, Senior Multi Media Art Director, C-E. “It gives us the freedom to create within an easy to use interface and a time efficient process.”

“The manner in which video, photography, and graphic assets are integrated into Magnolia and made available to the visitor allows for a robust and informative experience,” said Joe Gaulzetti, Group Management Supervisor, C-E. “So much so that average time on the site is 11 minutes; video consumption is extensive, while page views are down — not a bad thing as the site redesign, via Magnolia, now provides sought after information in a more immediately findable manner.”

Navy.com case study available online
The Navy.com case study is available for immediate viewing and download at http://www.magnolia-cms.com/us-navy.

About C-E
C-E (Campbell-Ewald) is one of the nation’s largest advertising, direct and digital communications agencies, that provides clients with game-changing solutions across the full communications landscape. With nearly 200 digital specialists specializing in interactive and new media solutions, C-E’s extensive expertise ranges from web and mobile application architecture and development, to social media insights and monitoring, to creative concepts and development. C-E’s holistic approach to digital strategy and implementation focuses on user-centered design. The company has developed smart, provocative, award-winning digital work for clients including Alltel, Chevrolet, and the U.S. Navy, and has successfully integrated Magnolia into client solutions including Navy.com.

About Magnolia Americas
Magnolia Americas, Inc. is a wholly-owned subsidiary of Magnolia International Ltd, whose open source content management system delivers simplicity on an enterprise scale. Its outstanding combination of ease-of-use with a flexible, standards-based Java architecture has led to its adoption by enterprises and governments throughout the world, including ING, JBoss.org, Johnson Johnson, Lloyds TSB, Sony, Seat, Unilever, and the US Department of Defense. To find out more about Magnolia, including service, support, implementation, consulting, training, and our international network of qualified partners, please visit www.magnolia-cms.com.

Magnolia® is a registered trademark of Magnolia International Ltd. All product and company names herein may be trademarks of their registered owners.

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